DIY content creation
OVERVIEW
For almost a decade, I’ve been translating cultural trends and brand insights into engaging, maker-focused content. Starting with my time as creative lead on Hallmark’s blog, Think.Make.Share, I’ve consistently produced how-to content that incorporates brand values, elevates Hallmark artistry, and integrates Hallmark product.
Every DIY starts with a mix of inspiration from trend forecasts, social media listening, and consumer insights. From there, projects are tested and prototyped, then photographed with easy-to-follow steps. DIYs are a helpful, trend-forward way to bring Hallmark’s brand to life for gifts, party planning, seasons and holidays, and card-sending.
KEY CONTRIBUTIONS
Planning & mood-boards
Photo direction
Content ideation & creation
Photography and video by Hallmark’s New Media Studio. All artwork on this page is the property of Hallmark Cards, Inc. © HMK, LLC. Created in collaboration with the managing editor, writer, creative director, and photo studio.