Hallmark gift wrap tutorials
OVERVIEW
Hallmark modernized gift wrap and has been leading product innovation for over 100 years. These gift wrap how-to videos bring a fresh and fun spin to the art of wrapping. Each video spotlights different product collections while offering creative, easy-to-follow ideas for everyday wrapping challenges.
Projects kick off with internal brainstorming sessions that align product priorities with SEO research and consumer segment goals. Then, the project receives thoughtful video direction and is produced by Hallmark's New Media Studio. Whether highlighting seasonal narratives or exploring clever hacks for wrapping uniquely shaped gifts, these tutorials emphasize expert craftsmanship and consistently perform well across platforms ranging from YouTube to Instagram and Pinterest.
Ideas & Inspiration Gift Wrapping Ideas
KEY CONTRIBUTIONS
Art Direction
Content Ideation
Creative Strategy
Photography and video by Hallmark’s New Media Studio. All artwork on this page is the property of Hallmark Cards, Inc. © HMK, LLC. Created in collaboration with the managing editor, writer, creative director, and photo studio.