Hallmark gift wrap videos campaign

OVERVIEW

Hallmark modernized gift wrap and has been leading product innovation for over 100 years. Our team campaign strategy combines new consumer segment goals, SEO research and multi-channel priorities, while showcasing our product in a fresh and fun spin. Each video spotlights different product collections while offering creative, easy-to-follow ideas for everyday wrapping challenges.

Projects kick off with internal brainstorming sessions that I distill into thoughtful DIY concepts. I create video direction and it is then produced by Hallmark's New Media Studio. Whether highlighting seasonal narratives or exploring clever hacks for wrapping uniquely shaped gifts, these tutorials emphasize expert craftsmanship and consistently perform well across platforms ranging from YouTube to Instagram and Pinterest.

Ideas & Inspiration Gift Wrapping Ideas

KEY CONTRIBUTIONS

  • Art Direction

  • Content Ideation

  • Creative Strategy

CREDITS

Photography and video by Hallmark’s New Media Studio. All artwork on this page is the property of Hallmark Cards, Inc. © HMK, LLC. Created in collaboration with the managing editor, writer, creative director, and photo studio.

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DIY content creation
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